Director of Marketing—Readex
Location: Naples, FL or Remote
The Director of Marketing creates the strategic plan and executes the creation of Readex’s outbound marketing and product website along with providing Sales and customer support functions. The position calls for an experienced, innovative and versatile marketer with a practical understanding of digital marketing tactics and technology, brand strategy, content creation, email marketing, lead generation, and social media promotion. Collaborating closely with the Creative Services design team, and product teams, this position is responsible for every aspect of Readex Marketing. The Readex Director of Marketing also collaborates with Marketing staff across other divisions of the company. The position reports to the President of Readex.
The Readex Director of Marketing is responsible for:
Readex is a leader in publishing many of the most widely used and comprehensive collections of primary source American history research materials in academic libraries. With over 80 years of tradition and experience, and as a division of NewsBank, Inc., Readex offers an expanding array of digital resources that offer unparalleled value to researchers, faculty, and students in American and world history and related fields.
Our authoritative products offer essential and wide-ranging primary source materials—including historical newspapers, government documents, books, pamphlets, periodicals and more—much of it exclusive to Readex in the marketplace. This unique content, along with our highly praised interfaces and technology, make Readex products premier research tools for our expanding list of academic library customers.
Our interviewing process is thorough, as it is our goal to ensure each candidate who joins Readex is a fit for our culture and finds the working experience successful in meeting their career goals. We hope you are the candidate who wants to make Readex the next step in their career.
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